Achieve Mega Sales, Mega Entertaining, Mega Success

Drive Commerce

94%* of users bought something during 2021 sales season.

Make entertainment part of the shopping experience via our solutions.

*TikTok commissioned study on n=4,320 TikTok users and non-users consumption and behaviours in SEA, Feb 2022

Be Part of the Culture

2.3x** YoY growth in shopping videos created during year-end.

Build personal connections with our users by engaging and co-creating with our communities.

** TikTok Internal Data, SEA, Sales season 2020 v 2021

Create Content that Sells

81%^ of TikTok users say video content influenced their recent purchase.

Own your Mega Sales moment with entertaining content that drive sales.

^Future of Commerce research by Boston Consulting Group, commissioned by TikTok. Conducted in ID, TH, VN, JP, KR, AU, Apr 2022

Make it Big with Entertainment

Mega Success for Mega Sales: Inspirations

Take a look at successful campaigns by Southeast Asian brands that have leveraged the season to achieve their full-funnel marketing goals on TikTok.

tiket.com

In-Feed Ads

Indonesia's tiket.com found a perfect mix of innovative ad products on TikTok to boost app installs and purchase events during last year's Mega Sales season.

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PureGo

Collection Ads

PureGo thinks buying groceries shouldn't be a hassle. With TikTok's Collection Ads campaign, the Philippines' mega grocer showed just how easy shopping can be.

Download now

JD Central

Pangle Spark Ads

JD Central succeeded in 6.18 Mega Sales campaign with the campaign's cost per click ended up 81% lower than the benchmark.

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Garnier

TopView Branded Hashtag Challenge

Garnier drove a 30% uplift in product sales during last year's 12.12 Mega Sales season.

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BARDI Smart Home

TikTok Shop Live Shopping Ads

Indonesia's BARDI Smart Home found out the easy way just how simple selling products on TikTok can be.

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Colgate

Sponsorship Package

Colgate attracted 1.4 million unique visitors to its TikTok Mega Mall as a part of its 9.9 Mega Sales campaign.

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Make Your Mega Sales Mega Entertaining: Webinars

Catch our series of Mega Sales webinars to discover how your business can win big on TikTok this season.

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Jul 01, 03:10 - 06:30AM (GMT+7) The term synopsis refers to a piece of work that is a summarization of a larger piece of work. A synopsis can be...

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<Name of webinar 2>

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Jul 01, 01:30 - 04:00AM (GMT+8) The term synopsis refers to a piece of work that is a summarization of a larger piece of work. A synopsis can be...

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Jul 05, 11:30 - 12:00PM (GMT+7) The term synopsis refers to a piece of work that is a summarization of a larger piece of work. A synopsis can be...

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Mega Sales, Mega Entertaining, Mega Success Live Webinar:

Mega Sales, Mega Entertaining, Mega Success Live Webinar:

Featuring panelists from Lazada and Dentsu International, and TikTok's Arjun Sarwal, Kriti Kadar, Trixie Chua and David...

Watch now

Mega Sales, Mega Entertaining, Mega Success Live Webinar:

Mega Sales, Mega Entertaining, Mega Success Live Webinar:

Featuring panelists from L’Oreal, Wavemaker ID, TikTok Creator and TikTok’s Veriyanta Kusuma, Lenny Susanti...

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Mega Sales, Mega Entertaining, Mega Success Live Webinar:

Mega Sales, Mega Entertaining, Mega Success Live Webinar:

Featuring CEO of Peculiar Eyewear - Isaac Saliendra, OIC Head of Branding & Content of Lazada Philippines - Kitty...

Watch now

Mega Sales, Mega Entertaining, Mega Success Live Webinar:

Mega Sales, Mega Entertaining, Mega Success Live Webinar:

Featuring TikTok's Nattawan (Oui) Siwamitra, Chalita (Cindy) Uvimolchai, Tuangporn (Yong Yong) Leowarin and Rawin (Am)...

Watch now

Mega Sales, Mega Entertaining, Mega Success Live Webinar:

Mega Sales, Mega Entertaining, Mega Success Live Webinar:

Featuring TikTok's Naree Nguyen, Khiem Ho, Sunny To, Vi Nguyen.

Watch now

Drive Mega Success with Entertainment: Guides

Whether it is 9.9, 10.10, 11.11 or 12.12, power your Mega Sales season and drive mega success with these guides.

2022 Mega Sales Playbook

2022 Mega Sales Playbook

A four-phase Mega Sales campaign planning guide that guides you from targeting, ad solutions, creative tips, to measurement and more.

Download now

Hear from Us:
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